Kerman and Co Sports clients achieve top ratings in YouGov Sports Index 2016 Annual Report

February 23, 2016

The YouGov Sports Index 2016 Report published last week, rates over 60 UK and international sporting events according to level of positive public perception.

Each event is ranked according to a combination of their ‘buzz score’; the level of public awareness of good and bad news about the sports event and analysis of the overall brand health and awareness.

Unsurprisingly, Wimbledon held on to the top spot for a third consecutive year, confirming its place in the hearts of the British pubic.  London Marathon was ranked 2nd according to the survey, a big jump from its previous 6th position and perhaps a result of the record participation level the event enjoyed in 2015.  In 3rd place was the Six Nations Rugby Championship, moving up 2 places from last year, reflecting general increased positivity towards rugby during the year of the World Cup.

Kerman and Co.’s Sports team is proud to act for Wimbledon and The London Marathon and many other high profile sporting events listed in the YouGov survey.  We have established ourselves as a leading legal advisor to sporting events and regularly assist clients on sponsorship, ticketing and hospitality strategy matters. We continue to be active in driving legislation around the law of ticketing and in relation to sports sponsorship.

If you would like to chat about how the team can help successfully manage and deliver your event, please contact Zane Shihab or Nick Bitel.

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