Kerman & Co act on sale of top UK marketing agency to Sun Capital

August 29, 2014

Kerman & Co’s M&A team acted for the shareholders of The River Group Limited, a top six U.K. content marketing agency, on its sale to an affiliate of Sun Capital Partners LLP, the leading U.S. private equity house.

Established in London in 1994, The River Group focuses on the delivery of content, both print and digital, on behalf of major blue chip brands including Weight Watchers, NBTY, Honda, Superdrug, SBH and The Co-Operative Group.

Paul Gilks, the lead partner on this transaction commented: “The timetable of the transaction was demanding with completion being achieved by the Kerman & Co team within six weeks of the signing of the heads of terms. Kerman & Co  were able to advise the individual selling shareholders on both commercial and tax aspects of the sale documentation and their ongoing arrangements with the business as well as advising The River Group Limited on the due diligence aspects of the transaction.”

Paul Gilks (Partner), Susan Perry (Partner), Carl Robinson (Partner), David Tink (Solicitor) and David Lee (Paralegal) advised The River Group Limited on this transaction.

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