Kerman & Co acts on the £5.6 million sale of Periproducts Limited to Venture Life Group PLC
March 4, 2016
Kerman & Co acted for the shareholders of Periproducts Limited, the oral care product specialist, on its sale to Venture Life Group Plc , the AIM-listed international consumer healthcare group. Established in 1993, Periproducts develops and distributes the UltraDEX Mouthwash and Toothpaste brands. UltraDEX sets itself apart as an award-winning premium oral care brand by virtue of its emphasis on research and strong ties to networks of dental professionals. UltraDEX products are sold by major retailers such as Boots, Tesco, Sainsbury, Superdrug and Waitrose.
The acquisition of the Periproducts premium product range will allow Venture Life to achieve its growth ambitions in the oral care market, both in the UK and internationally. Over the last 15 years, the UltraDEX brand has established a strong position in the UK pharmacy channel and will complement Venture Life’s existing oral care portfolio, while benefiting from Venture Life’s network of over 80 distribution partners. In particular, Venture Life’s track record in building a presence in over 40 countries with leading pharmaceutical and healthcare distribution partners will support the international expansion of UltraDEX into new, high-growth markets.
Richard Bernholt, managing director of Periproducts, commented: ‘I am very pleased to have found such a complementary match in Venture Life, a highly successful consumer healthcare group with a reputation for accelerating the growth of the brands it acquires. The resources and expertise of Venture Life will see Periproducts on a trajectory of rapid growth under the guidance of a proven management team, through enhanced marketing opportunities, new product development and, crucially, access to a substantial number of export markets.’
Paul Gilks (Partner) in Kerman & Co’s M&A team, advised the shareholders of Periproducts on the deal.