Kerman & Co advise the PGA European Tour on agreement with Hilton Worldwide
December 16, 2014
Kerman & Co advised The European Tour in relation to its agreement with Hilton Worldwide to become the Tour’s official worldwide hotel supplier.
The deal welcomes Hilton into the stable of European Tour global partners for three years, beginning in 2015. The initial arrangement will see Hilton host Tour staff in its many properties that have proximity to events taking place across the world, particularly in Europe, the Middle East, Africa and Asia Pacific.
George O’Grady, Chief Executive of The European Tour, said: “Some 41 countries across the globe have staged European Tour events since we began in 1972. It has become a truly worldwide schedule of elite golf. It is hugely exciting to now commence a new relationship with a hotel supplier of the scale and prestige of Hilton. Its global network closely matches the footprint of The European Tour and we look forward to championing the impact and reach of golf together around the world.”
Zane Shihab (Associate Partner) drafted and negotiated the deal on behalf of The European Tour.