The British Masters supported by Sky Sports to return to The European Tour international schedule
March 4, 2015
The British Masters supported by Sky Sports will return to The European Tour international schedule for the first time in seven years in 2015, with a quartet of Britain’s leading golfers rotating as the tournament host over the next four seasons.
This is the first time that Sky Sports will be a presenting sponsor of a European Tour event and it will work with The European Tour and its leading players to engage and excite new and existing golf fans through its on-air coverage, promotion and staging of the event.
Ryder Cup players Luke Donald, Ian Poulter, Justin Rose and Lee Westwood will each take it in turn to host the prestigious tournament, last played in 2008, and will help to select the venue each year.
Zane Shihab (Associate Partner) drafted and negotiated the agreement with Sky TV on behalf of The European Tour.