Kerman & Co advises Prudential RideLondon on sponsorship deal with Continental Tyres

02 March 2016

Kerman & Co advised Prudential RideLondon on its deal with Continental Tyres, the leading German tyre manufacturer, to be the official presenting partner of the King of the Mountains and Sprints competitions in the 2016 Prudential RideLondon-Surrey Classic.

This men’s pro race is the climax of the world’s greatest festival of cycling, now in its fourth year. 150 riders from 25 of the world’s top teams will race the one-day Classic. The Continental Tyres King of the Mountains competition will feature five punchy climbs and the race will include five in-race sprints to decide the Continental Tyres Sprints competition.

Continental Tyres will also be involved with other aspects of the event including the interactive exhibitions at Festival Zones during Prudential RideLondon FreeCycle and the mechanical support services to the riders in the Prudential RideLondon-Surrey 100-mile sportive.

Hugh Brasher, Event Director for Prudential RideLondon, said: “Continental Tyres is the perfect partner for the King of the Mountains and Sprint classifications in the Prudential RideLondon-Surrey Classic. We’re delighted to welcome another world-leading company to the world’s greatest festival of cycling.”

Kerman & Co Sports Partner Zane Shihab advised Prudential RideLondon on all aspects of the agreement.