Virgin Money Giving named official fundraising partner of Swim Serpentine

29 February 2016

Virgin Money Giving has been named official fundraising partner for the brand new event, Swim Serpentine, which will be staged in and around the Serpentine in Hyde Park on 24 - 25 September.

Around 6,000 people are expected to participate in the event which is organised by London Marathon Events and British Swimming. The first day will be a mass participation event where swimmers will have the chance to ‘swim a mile’ in open water. The second day will feature the British Open Water Swimming Championships over a distance of 3.2km. It will also include an elite 5km swim.

Kerman & Co Sports Partner Zane Shihab advised Swim Serpentine on all aspects of the sponsorship deal with Virgin Money.