Kerman & Co advises on sponsorship deal with Clif Bar & Company

11 April 2016

Kerman & Co advised Prudential RideLondon on a three-year sponsorship deal which will see Clif Bar & Company become the official Sports Energy Bar and Gel Supplier of the Prudential RideLondon from 2016 - 2018. Billed as the 'World's Greatest Festival of Cycling' Prudential RideLondon will see more than 100,000 participants cycle more than three million miles over the weekend of 30-31st July 2016.

Kevin Cleary, CEO of Clif Bar & Company commented "we're passionate about cycling and as the Official Sports Energy Bar and Gel Supplier of the 2016 Prudential RideLondon we're excited to share our great-tasting foods with cyclists when they need it most, CLIF Bar was born on a bike and we're proud to support cyclists with sports nutrition foods that feed and inspire adventure." 

As part of the agreement, CLIF Bar energy bars, CLIF BLOKS® energy chews and CLIF SHOT® energy gels will be available on-course during the Prudential RideLondon-Surrey 100 and at the Festival Zone during the Prudential RideLondon FreeCycle event. CLIF Bar will also be at the Cycling Show at ExCeL London, the perfect show for connecting and inspiring cyclists of all ages and abilities. 

Hugh Brasher, Event Director for Prudential RideLondon said “we are looking forward to working with Clif Bar & Company over the next three years. The CLIF Bar energy bars, CLIF SHOT energy gels and CLIF BLOKS energy chews that Clif Bar & Company will be providing are the perfect sports nutrition foods for participants taking on the challenge of the Prudential RideLondon-Surrey 100."

Kerman & Co Sports Partner Zane Shihab advised Prudential RideLondon on all aspects of the agreement.