Kerman & Co advises the shareholders of iPresent on its sale to Mediafly Inc, transforming the sales enablement landscape
Kerman & Co has advised the shareholders of iPresent (a UK-based pioneer of sales enablement) on its sale to Mediafly (a Chicago based provider of sales enablement technology, content management and advisory services that create an interactive value-based selling experience) expanding Mediafly’s global footprint.
The acquisition of iPresent, positions Mediafly’s offering as the most comprehensive and agile sales enablement solution platform available. The powerful combination allows Mediafly to meet companies at any point along the sales enablement journey with one, fully comprehensive platform, which includes sales enablement workshops and advisory services, content management, interactive selling tools like ROI and TCO calculators, sales readiness tools, AI-powered CRM integration and analytics and insights.
Keith Parrish, CEO of iPresent (and incoming Mediafly EVP of European Operations) commented: “More and more businesses are beginning to develop a Sales Enablement strategy, but until now no single supplier has had a range of tools to support all sales teams whatever their size, complexity and growth aspirations. With our combined capabilities, Mediafly will be the sales enablement solution provider of choice for all companies. Our easy-to-use, interactive user interface combined with Mediafly’s focus on enterprise-grade solutions brings the best of both worlds to the sales enablement industry and has the flexibility to evolve with our customers – combating the solutions of competitors that are limited to serving only SMEs or enterprise-grade organizations.”
Stephen Holmes, one of the founding shareholders of iPresent commented: “The shareholders of iPresent are grateful to Kerman & Co for guiding us through the sale process in an invaluable way.”
The Kerman team was led by corporate partner Paul Gilks, who has acted for the iPresent business since it was founded around 5 years ago.