Kerman & Co has advised the shareholders of The Future Customer Limited (TFC) on its sale to NASDAQ listed ICF.

London-based TFC is a leading boutique loyalty strategy and marketing company whose leadership team includes the originators of Tesco Clubcard - one of the UK’s most successful retail loyalty programs. Since its establishment in 2012, TFC has developed international loyalty strategies across a number of industries such as retail, media, mobile, energy and health for clients such as Nectar, The Economist, Three and Rakuten.

Commenting on the acquisition, Grant Harrison, CEO of TFC said “Kerman & Co were brilliant. Martin and his team navigated a process with a good eye, dogged determination and a sparkle of humour always appreciated. It was important to have them in our camp to ensure a professional and positive outcome”.

Client Partner, Martin O’Donoghue commented “This was a great deal to be a part of and we are delighted to have been able to advise Grant, Terry, Ro and Neil on their sale to ICF. Our ability to draw on a cross disciplinary team from corporate, real estate and employment, as well as the experience of our internal US counsel, played an important role in securing a successful result for our clients. We wish the sellers and the TFC team every success for the future”.

The Kerman & Co team was led by corporate Partner, Martin O’Donoghue and comprised Jack Kemmish (Corporate), Simon Robinson (Real Estate) and Jonathan Bruck (Employment).